The Well @ GSW

Wellness is a choice we make in any state of health.

For depth in health and wellness, you’ve come to the right place.

Are you an Rx manufacturer who wants to improve patient outcomes? A consumer brand who wants a deeper connection with the wellness consumer?

The Well @GSW is the health & wellness group inside GSW Worldwide. With our deep understanding of every state of health and our proprietary insight into how wellness decisions are made, we offer counsel, content, and communications that help you create authentic brand value for consumers, patients, and health professionals.

How can we help you? Here are a few questions:

Is health & wellness a core competency in your company?

yes no

There’s a difference between checking the box and hitting the mark.

The Well @GSW offers the resourceful counsel you need to successfully navigate the changing commercial landscape—the shift to prevention, bringing value beyond therapy, and the growing pressures on consumers to take health and wellness into their own hands.

  • Consulting on strategic issues, new products, and
    program design
  • Finding the hidden health potential in brands and categories through proprietary research, workshops, and tools
  • Helping companies make a “wellness crossing”
  • Leveraging the insight and female voice of Pink Tank, specialists in how women—the WellGuardians— make decisions for themselves and their families
We led the development of a long-term strategy that differentiated a “me-too” calcium supplement from its two competitors.
We identified a market need and created a new wellness-focused line extension (now in test market) for a leading national food brand.
We partnered with P&G to develop a physician-recommended weight-loss product and program.
Using the insight mining techniques of Pink Tank, specialists in how women—the WellGuardians—make decisions for themselves and their families. Learn more.
One example is “5 ways to be a Health Brand Hero,” a one-day workshop that helped one of the world’s largest food companies think about brand actions vs. marketing claims.

Is your brand bringing authentic wellness value?

yes no

Action is worth a thousand ads.

The Well @GSW can help you find a shared purpose with your consumer to bring authentic value. Because in wellness, it isn’t enough to be different—brands must make a difference in people’s lives.

We offer:

Helping patients make good choices in the 4 pillars of wellness that improve outcomes: diet, exercise, stress, and sleep.
One example is Well!Well, our custom content management system, which curates articles and news according to each user’s chosen areas of health & wellness interest.

Thinking about where
your brand will be in 5 years?

yes no

We see a future in new partnerships.

Consumers are overwhelmed with health & wellness information. And as they try to self-navigate, they hit many dead ends. The doctor says lose weight, but doesn’t have a way to help. A grocery shopper wants to manage her family’s health conditions, but finds no guide. This is not a job for communications in the traditional sense.

Imagine the solutions possible between physicians, employers, insurance companies, retailers, and food marketers. As part of GSW Worldwide and inVentiv Health, we can bring these influences together for more resourceful answers to what's next in health & wellness marketing.

Here are some recent examples:

We brought a major retail pharmacy partner together with white coat endorsement and mommy blogger credibility to create the US launch of a European remedy for colic.
For patients with chronic kidney disease our 360º persistence program provided ongoing nutrition monitoring, connection with an advocacy partner, and tailored menu options.
Our medical experts partnered with Pink Tank strategists to find the science claim and mindset match that made an old anti-nausea brand tweet-worthy to social circles of “pressure-cooker” moms.
Leveraging our understanding of emerging trends in retail and retail pharmacy, we brought a major CPG company and their mass-market retail partner together in a leadership summit to formulate a strategy for meeting the needs of consumers at the “Wellness Crossing.”

Want more health & wellness expertise from your strategic partner?

yes no
Our staff includes practicing clinicians, PharmDs, advanced practice nurses, nutritionists, and psychotherapists who have a deep understanding of every state of health. They can find untapped wellness potential, prove it and bring white coat credibility.
We have considerable experience in retail, CPG, OTC, shopper marketing, promotions, and social media, so we understand how wellness decisions are made at the shelf, the pharmacy, in social settings and at home.

Our power is in the And.

Of course we can do everything a traditional advertising agency does. But The Well’s unique fusion of healthcare and consumer expertise makes us more of an “advocating” agency—a strategic partner who can create and coordinate brand actions that support sustained behavior change. Because in health & wellness, that’s the only way to bring authentic value.

Think of us for:

  • Big ideas that move brands from Advertiser to Advocate
  • Innovative partnerships across the continuum of patient or consumer self-care
  • High-touch, high-concept brand experiences and the metrics to
    prove them

Want to go deeper?

For more detailed case studies and more info…

Come to The Well @GSW

Contact:
Scott Page

614.543.6951

The Well @GSW, a GSW Worldwide specialization
500 Olde Worthington Rd.
Westerville, OH 43082

We've just talked with consumers across the country who admit they are making a "wellness crossing" in one way or another. We learned about their shopping dilemmas, their brand switches, what's still missing for them—and we uncovered some big opportunities.

In a no-obligation presentation: Meeting your consumer at the Wellness Crossing

In this insightful presentation you’ll hear directly from these consumers-on-the-move, and learn about the 5 Moves to Make It As a Well Brand.

Sign up now and get the full benefit of your Wellness Crossing customized analysis.

×
*Required